Google Ads is an online advertising platform developed and offered by Google. It allows businesses and individuals to create and display ads on Google's search results pages, partner websites, and mobile app networks. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad. The platform offers a variety of options for targeting specific audiences and measuring the effectiveness of ad campaigns through analytics and tracking tools.

How google ads work

Google Ads work on a pay-per-click (PPC) model, where advertisers bid on keywords and placements to display ads on Google's search engine results page (SERP) and the Google Display Network (GDN). 

When a user searches for a particular keyword, Google's algorithm chooses the most relevant ads based on the keyword, ad relevance, and landing page experience. The ads are displayed on top of, below, or alongside the organic search results, and the advertiser pays a fee only when a user clicks on their ad. 

Google Ads also includes features for targeting specific audiences, such as geographic location, device type, interests, and demographics. Advertisers can also use ad extensions to provide additional information, such as call buttons, location information, and customer reviews. 

Overall, Google Ads provides an effective platform for businesses to reach their target audience and drive conversions by displaying their ads at the right time and place.

When you should use google ads 

Google ads are primarily used to drive traffic and increase brand visibility for businesses. Companies can use Google Ads when they want to:

1. Increase website traffic

2. Boost brand awareness

3. Generate leads and sales

4. Promote products or services

5. Reach a specific target audience

6. Increase website ranking on search engine results pages

7. Track and measure advertising performance.

In summary, it is ideal to use Google Ads when a business wants to grow its online presence, attract new customers, and achieve its specific marketing objectives.

Why you should choose GB Marketing help you to set up Google Ads for your business

Here are some reasons why someone might choose GB Marketing to set up Google Ads for their business:

1. Experience and expertise: GB Marketing has years of experience and has helped numerous businesses set up successful Google Ads campaigns. They have the expertise needed to get your campaign up and running quickly and efficiently.

2. Personalized service: GB Marketing takes a personalized approach to each client's needs, understanding your business goals, and tailoring your campaign to your unique needs.

3. Data-driven strategy: GB Marketing uses data to inform their strategy and make informed decisions about ad placement, targeting, and ad copy.

4. Ongoing optimization: GB Marketing doesn't just set up your campaign and walk away. They continue to optimize and refine your ads, using data to track results and adjust your campaign as needed.

5. Transparency: GB Marketing provides transparent reporting and communication, so you always know how your campaign is performing and what changes are being made.

Overall, choosing a knowledgeable and experienced Google Ads set-up agency can help increase your chances of running successful campaigns that attract quality leads and customers to your business.